Bavarian Radio Symphony Orchestra

Last Saturday I went to Royal Festival Hall and joined a concert. This orchestra is Bavarian Radio Symphony Orchestra. They went to Taiwan last year, but I missed that concert. I was so happy to join this concert, and the price was much cheaper than last time.
I studied western music at university. I couldn’t often join the top symphony orchestras of Europe, but now I can join it easily. It is the main reason that I choose to study in London. I can contact with the performing of the world, such as classical music, dance and drama. I hope I can expand my views of arts performing during this year.

My Dissertation Topic area and Research questions

Topic area or research questions

Arts Festivals marketing

1. How to promote the Arts Festival
A.To attract audiences
B.Booking tickets (e.g. discount, group tickets)
2. How to set up the image
3. advertisement

Why have I selected this subject?

The audiences through advertising and promotion know the programmes and shows. There is a complete marketing planning in order to promote the programmes effectively. If there is no marketing planning, it not only advertises programmes, but also fascinates audiences.

Next Step

I am going to research 5~6 Arts Festivals and read articles, journals and academic books about marketing communication and advertisement. After reading those information, I will focus on one Arts Festival to research.