Topic area or research questions
Arts Festivals marketing
1. How to promote the Arts Festival
A.To attract audiences
B.Booking tickets (e.g. discount, group tickets)
2. How to set up the image
3. advertisement
Why have I selected this subject?
The audiences through advertising and promotion know the programmes and shows. There is a complete marketing planning in order to promote the programmes effectively. If there is no marketing planning, it not only advertises programmes, but also fascinates audiences.
Next Step
I am going to research 5~6 Arts Festivals and read articles, journals and academic books about marketing communication and advertisement. After reading those information, I will focus on one Arts Festival to research.
The Dissertation Research- Austronesian of Festival
15 years ago
5 comments:
If you can research about how to promotion art festival, it will be useful to increase the income for goverment and companies, i think it is a unusual topic for Taiwan.
HeLLo !! I think your idea is great and I like your step of the process topic because it's a good beginning.So,, keep going on ...and I will cheer up to you !!!! ^^
Hi - good work! An area you might want to investigate is 'audience development' within the arts management literature. Let me know if you would like any references for this....
Hi! it's very interesting topic! In South Korea,the audience development has been considered as a important issue for arts. Becasue of the character of art:importance of experience, they are tring to expend the scope of art such as arts education, visiting for audience.
I also studied art-music. so I am very expecting your dissertation!
Cheer up!!! *^^*
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